Better Outcomes
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Better Outcomes
Weekly guidance to help service firms align with customers for better outcomes
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Casey Winans
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Casey Winans
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Building a Software Company Within a Service Firm is a Recipe for Failure
Yet so many businesses try to transform without cutting the cord and end up hurting the original, profitable service business
Casey Winans
Feb 23
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#13 - Single Points of Failure
When you're small and growing quickly, it's natural to become a bit brittle. Let's fix that before your business falls off a cliff. Here are 3 things t…
Casey Winans
Feb 9
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#12 - How Risk Impacts Margins
Learn to balance your customers' risk by standing behind your work. Your margins will thank you and so will your customers. When in doubt, think back t…
Casey Winans
Feb 2
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#11 - Constraints Spark Creativity
Innovation often happens when you face limitations that require you to think differently. These constraints can be self-imposed or introduced by extern…
Casey Winans
Jan 26
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#10 - It Takes All Three to Tango
Why strategy without vision and execution without strategy lead to mediocrity and what you can do about it. Plus several resources to help you on all f…
Casey Winans
Jan 19
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Issue #9 - Principles > Policies
Learn why policies limit while principles empower and why we tend to prefer control yet fail to recognize the consequences. Plus resources to help you …
Casey Winans
Jan 12
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Issue #8 - Why First Impressions Matter
Onboarding new hires well is critical to the long term success of your business and those employees, a story to reinforce that perspective, and solutio…
Casey Winans
Jan 5
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